Spanish Target: Ready for the cross over?
Why to have a bilingual or multilingual Web Site?
Spanish is becoming an increasingly valuable commodity. It’s the official language of 21 countries worldwide and is widely spoken in places where Spanish is not the official language (such as in the United States, where the group of over 30 million native Spanish speakers continues to grow rapidly). After English, it’s the most commonly used language, with over 500 million native Spanish-speakers worldwide.
Spanish Spoken target: a large market to penetrate!
In geographical terms, about half of the population of the Western Hemisphere speaks Spanish. It’s the official language in 15 South American Countries, making it the principal language of the continent, and is quickly becoming the second official language of North America as well. Offering content in Spanish in this ever-globalizing world can therefore be a powerful tool – both in business and personal terms – that has the potential to open innumerable doors and create new opportunities.
Spanish is arguably becoming the world’s most popular language. In the last ten years the demand for Spanish Language courses worldwide has doubled. The numbers speak for themselves; don’t be left out in what seems to be a global cultural phenomenon.
Making accessible your content to the Spanish Spoken People around the world
As above, you can quickly get that Spanish Spoken People have a Multicultural, multi ethnic-racial composition. This means that Spanish Spoken People have a different and mixed heritage paths and racial origins, but is this really matter on your goal?
The right answer is NO. Because all the Spanish Spoken People around the world have and grow up with a widespread and inherit strong: Their Spanish Mother Tongue.
At this point, you have two practical choices:
- Approach A: Offering a faithful translation of all your site structure and content to the Spanish Language spoken people
- Approach B: Creating a custom targeted content in Spanish Language
Please Note: There is no exclusion between these two strategies. You can choose the first one as a general scope of your work and focus on the second to create more attractive, vale content in Spanish for your audience.
Contact me in order to initiate the process to reach the Spanish Spoken World
