Corporate Identity Package
Corporate Identity, what does that really mean? Do you really know how much your small business overall performance can be increased and improved if you have the appropriate corporate identity?
In marketing, a corporate identity is the “persona” of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture — the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.
In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
Visual Identity
Mobil Oil was one of the first Companies that worked on visual identities to integrate logotype, icon, alphabet, color palette, and station architecture to create a comprehensive consumer brand experience.
But you don’t need to be the owner of Mobil Oil in order to take advantage of a well designed Corporate Identity! In general terms, a corporate visual identity expresses the values and ambitions of an organization, its business, and its characteristics. Think a little bit on the following:
- First, a corporate visual identity provides an organization with visibility and “recognizability”. For virtually all profit and non-profit organizations, it is of vital importance that people know that the organization exists and remember its name and core business at the right time.
- Second, a corporate visual identity symbolizes an organization for external stakeholders, and, hence, contributes to its image and reputation. Corporate visual identity plays a supportive role in corporate reputations.
- Third, a corporate visual identity expresses the structure of an organization to its external stakeholders, visualizing its coherence as well as the relationships between divisions or units.
- A fourth, internal function of corporate visual identity relates to employees’ identification with the organization as a whole and/or the specific departments they work for (depending on the corporate visual strategy in this respect). Identification appears to be crucial for employees, and corporate visual identity probably plays a symbolic role in creating such identification.
What can I do for you? How may I help you on this matter?
If you need a complete and comprehensive assistance on your Corporate Identity, choose one of the following packages. If you are just looking for a Logo design to promote a brand new product you sell or service you provide, please review my Logo Design Solutions page.
Corporate Identity Package ($1950)
Need a new look for all aspects of your business? Purchase the Corporate ID Package and receive:
- Up to five different logo designs – you receive the first batch in just five business days!
- Choose your preferred options and receive four rounds of revisions. Satisfaction guaranteed.
- Receive three different concepts for stationery design including letterhead and designs for up to two business cards.
- Black and white version of your final design for use in a rubber seal (upon request).
- Final design saved and delivered as optimized files for web and print (including fully scalable and editable AI files).
- As a gift, you receive a set of two Word Documents customized with your letterhead and logo.
Small Business Package ($975)
Purchase the Small Business Package:
- Up to three different logo designs – you receive the first batch in just five business days!
- Choose your preferred options and receive two rounds of revisions. Satisfaction guaranteed.
- Black and white version of your final design for use in a rubber seal (upon request).
- Final design saved and delivered as optimized files for web and print (including fully scalable and editable AI files).
- As a gift, you receive a set of two Word Documents customized with your logo.
Please contact me, I will be happy to help you.
